What is the Law of Marketing?
Marketing is the process of getting potential clients or customers interested in your products and services. Marketing involves researching, promoting, selling, and distributing your products or services.
Marketing is a lifelong process which doesn’t end with sales. You have to regularly communicate with your existing customers and build a relationship of trust with them.
The fundamentals of marketing :-
Marketing is not just one single strategy, but rather a combination of many different techniques and tactics.
Marketing Plan: Discover what a marketing plan is, why you need to design one, and the keys to creating a strong plan. Without a marketing plan, a company or brand can’t reach its goals.
Digital Marketing: Digital marketing is the discipline of marketing which focuses on developing a strategy solely within the digital environment.
Direct Marketing: Direct marketing is a type of campaign based on direct, two-way communication that seeks to trigger a result from a specific audience.
Email Marketing: Email Marketing is one of the most profitable and effective techniques in terms of return. Naturally, it consists of sending emails to your audience, but make sure to define your segments well in order to be effective.
Mobile Marketing: Mobile Marketing is a broad concept which brings together all marketing campaigns and actions focused exclusively on mobile platforms and applications.
Viral Marketing: Having something go viral is every company’s dream. Viral Marketing spreads from one person to the next and is capable of going incredibly far incredibly fast.
Performance Marketing: Performance Marketing is a methodology which applies various marketing methods and techniques and guarantees advertisers that they only have to pay for achieved results.
Traditional Marketing: Traditional marketing is the old way of marketing Technique. It refers kind of promotion, advertisement, includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. in which companies are used in the early period to market their product.
The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision.
1. The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, etc.
2. Traditional Marketing is not cost effective.
3. It is not so good for Brand building.
4. Traditional Marketing is difficult to Measure.
5. traditional Marketing includes..
- Banner Ads..
- print Ads..
Digital Marketing: Digital Marketing is modern way of marketing Technique.In which we promoting, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, youtube..etc.
The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels.
1. The promotion of product and services through digital media or electronic medium like seo, sem, PPC, etc..
2. Digital Marketing is more cost effective.
3. It is efficient and fast for brand building.
4. Digital Marketing is easy to Measure with the help of analytics tools.
5. Digital Marketing includes..
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design.
- Content marketing.
- Social media marketing.
- Email marketing.
CATT Marketing Funnel
C.A.T.T. – means Content, Attention, Trust & Transaction. When you have good quality contents which help in solving user’s problem, then you get more attention from users and they will give us opportunity to build trust. This trust will convince you to make a transaction with me. When I sell something, you will pay attention to me because you trust me.
CATT Marketing funnel is the technique/approach we can use to achieve our goals.
It is the secret to boost and market in our niche by applying CATT marketing funnel to create wealth.
Wealth= n^ CATT
Where ^ denotes power. Where your niche (n) will be successful and powerful with the CATT that you will apply
[N]—– stand for Niche. The category/expertise/interest you are going to offer to your audiences. Your achievements and wealth depends on the niche you choose. We choose a niche to a hungry market. These people have some problems and you are going to solve their problems with your product and services.
[C]—– stand for Content. Content is king. Create useful content, that attracts people to your blog posts, videos, podcast, live webinars, and lead magnets to generate leads to your tribe.
[A]—– stand for Attention. It means driving attention (traffic) to your content using SEO, social media, Paid Ads and Referrals.
[T]—– stand for Trust. Building trust with your audiences with tripwires, marketing automation and retargeting .One of the method of building trust is deep marketing where you send out communication which is much personalised based on who your target audience are so that each and every person feels like you are communicating with them directly to the point.
[T]—– stand for Transaction. It means converting your leads into customers with natural sales methods.
CATT funnel is how your audience will go through with you in the entire journey.
Integrated Digital Marketing
Integrated digital marketing as the name suggest is the integration of various forms of digital marketing together.
You have to focus on all 3 areas, then only you will succeed in your niche. If you focus on only one area out of these then you are bound to fail. You have to use all the techniques together in an integrated way.
Personal branding is very important to build the trust and reputation among your audience. People love individual to individual communication rather than business to individual communication. Branding should be your key strategy if you want your business to grow.
The evolution of personal branding is achieved through these steps below:
Invest in learning a new skill through concepts, facts and procedures. Understand the concept, remember the facts and practice the procedures.
Put your new found skills to work. Go from practice to implementation. Implementing it in real world will give you better understanding. Work can be either job/freelancing/own project
Write about what you have learned and experienced through your work. When you write, you not only understand it better, but in the process you also built up your own personal brand.
Now that you have your personal brand through your blog, you now already have work experience and have learned the fundamentals, start consulting other business instead of working for them.
Instead of doing freelancing projects for them, you can tell people how it is done and you will get the authority only when your write the stuff as a blogger and you will be having a very clear understanding of the subject that you write.
You will get consulting projects where people will pay you just for getting your advice.
Mentor others who want to become like you. Mentoring will help you scale your understanding to whole new level. If blogging is level 1 of clarity, then consulting is next level of clarity, mentoring is whole new level of clarity.
Start your own unique product or service business with the understanding that you have developed about the market, the problems and your own skills and then launch it in the market
In a nutshell:
Learn a subject———Work——–Write about it in a blog———Consult other people (1 on 1) ———Mentor group of people——–Start-up
This blog has been written as part of a weekly assignment of DDIP